Why My Blog is Not Getting Traffic

A blog’s success depends on how much traffic it gets every day and how the traffic grows each month. The quality of the traffic is also an important success parameter.

It’s common to feel demotivated when you create a website with the dream of earning lots of money from it, only to find that there’s very little or no traffic at all.

If you have a business blog, getting the right audience can boost your conversion rate. Or, if you have a website where you want to earn passive income from ads, the country your traffic comes from plays a big role.

But before targeting high-quality traffic, it’s important to focus on getting some initial visitors in the first 3-6 months of creating a website to boost your energy and confidence.

Here, you’ll learn the top 10 reasons why most blogs don’t get traffic, the common mistakes they make, and how to fix them.

Table of Contents

1. The most common reason is blog writers lack knowledge of SEO.

The most common mistake a blog writer makes is not properly optimizing the blog content.

Lack of knowledge about search engine optimization leads to creating low-quality content that the Google algorithm considers not user-friendly or insufficiently informative.

As a result, Google never promotes these blogs when someone searches for them, and they don’t become visible in search results.

How to Create SEO-optimized articles to drive traffic

If you’re a blog writer, it’s important to learn SEO. Knowing keyword research is crucial for analyzing which topics to write about, helping your blogs rank higher and making them keyword-friendly.

There’s also the concept of on-page SEO, which doesn’t just involve optimizing blog content but also the entire website. Here are some technical factors to consider:

The website should be lightweight to load faster.
Compress images to reduce their size; generally, it’s advisable to upload pictures around 30 KB.
Optimize the permalink.
Organize all headings and subheadings hierarchically.
Use as many formats as possible, such as bullet points, quotes, videos, images, lists, charts, etc.
Focus on a specific niche.
Optimize meta tags.

Nowadays, it’s easy to get information on the internet. You can Google it, search on YouTube, and learn from various platforms.

The best option is to learn SEO from Google’s official site. When choosing a platform, choose carefully; always try to select an official website or a trustworthy one.

2. Low-quality content or thin content is another reason for not getting traffic.

When writing a post, it’s important to understand what exactly a person wants to know when they search for the topic. Be specific without explaining other irrelevant topics in the same post.

Explaining irrelevant topics just to increase the word count causes low engagement. Visitors get confused and skip to other content. This is called bounce rate. The lower your bounce rate, the higher your content’s ranking will be.

Also, making content very short is a negative factor for ranking. Google considers it thin content, and according to Google’s algorithm, they don’t promote thin content.

Read: How to Start Your New Blog

How to Write High-Quality Content That Can Rank Higher in Search Results.

Here are some points to keep in mind when writing content:

Make content at least 1000-1500 words long.
Explain only the topics directly related to the inquiry, which visitors expect to find.
Use clean and user-friendly fonts and design.
Create valuable content so visitors will return to your blog.
Research the topic before you start writing. Provide genuine content to gain visitors’ trust.

3. Publishing Irregular Content Causes Low Impressions and Traffic

Posting regular content is one of the most common practices a blogger should always follow. Publishing content on a proper schedule shows Google that you’re serious about your work and putting effort into it.
Irregular content posting makes you seem unprofessional, and Google tends to avoid promoting these kinds of sites.

Hoe to Create a Monthly or Weekly Content Planner to Stay Consistent.

Create your content planner to ensure timely content creation and posting. Here are some points to consider when creating a content planner:

Mark the dates when you won’t be able to work on your blog.
Prepare extra content for those holidays.
Research keywords to create posts, and plan which one to write on which day.
Schedule posts to publish them at a specific time.

4. Give Importance to the Mobile Version to Make It Mobile-Friendly

When Google crawls new content, it prefers mobile-first indexing, and most of the time, it uses “Googlebot Smartphone” to crawl. If your blog content isn’t mobile-friendly, “Googlebot Smartphone” may mark it as “not indexable.”

Google prioritizes mobile-friendly blogs to rank higher because most users are on mobile devices. If you’re facing indexing issues, there’s a high chance that your site isn’t mobile-friendly.

How to Create Mobile-Friendly Content.

Here are two important tips to make content mobile-friendly:

Use a responsive theme that’s compatible with desktop, tablet, and mobile devices.
Before publishing content, check how it looks on a mobile device.

Social media has billions of users, and weak social media promotion of your content is a major reason why you may not be getting traffic.

Bloggers often avoid it because of a lack of time. Most bloggers say that content writing itself is a time-consuming job, leaving no time to promote it. This is true.

When you’re writing content, doing keyword research, creating images, and more, all of this requires your time and hard work. However, we suggest dedicating one day a week to promote your blog on social media.

Ways to Promote Your Blog on Social Media

Choose social media platforms where you can promote it. YouTube is a popular platform, but for most bloggers, making long videos is a difficult task. You can start with 15-second videos, like motion graphics, created easily on Canva or any other video editing platform, as well as images. Post these on all social media platforms, such as your Facebook page, Instagram, YouTube Shorts, or even Pinterest.
Make a social media promotion strategy. After choosing all social media platforms, create a content calendar and note how many videos you will create in one day. We suggest creating as many videos as you can in one day, so you can post them on other days when you are focused on writing content
Schedule all the videos and images on all social media platforms for a week or a month. This way, your social media presence will start growing, and gradually you will start generating traffic from it.

6. Avoiding Enough Backlink Creation Will Slow Down Growth

Creating backlinks is important to gain authority and trust. In the past, Google preferred to promote blogs with maximum backlinks, but nowadays, Google is decreasing the importance of backlinks. However, they still play a role in gaining authority and boosting rank.

Important points to know before creating backlinks:

Avoid making low-quality backlinks just to increase the numbers.
Creating backlinks on unethical or low-quality sites gives a negative impression to Google.
Focus on creating backlinks on high domain authority sites, only within your related niche.

7. Not Creating Content on a Specific Niche

New bloggers often start writing on topics they like instead of focusing on a specific niche. When you publish content on too many niches, Google gets confused about what your website is all about and whom it should be shown to. As a result, Google doesn’t send many impressions to others.

How to Choose your niche and work specifically on it.

For new bloggers, it’s important to choose a specific niche and create content around it.
Check your search console, analyze which keywords are getting more impressions, and write content related to that niche.
Avoid making many posts on the exact same keyword, as it goes against Google guidelines.
Once you start getting enough traffic, you can expand your niche topics—but don’t choose a completely different one.

8. Less Internal Linking or Wrong Internal Linking Strategy

Internal linking is important to increase engagement rate. The better your engagement rate, the more Google prefers to improve your site ranking.

For new bloggers, it’s essential to focus on creating content that can be linked to each other. This also means focusing on creating content within a specific niche so that when visitors come to your blog, they’ll visit other pages too.

Avoid linking unrelated content, as this will confuse Google in identifying the topic of your post.

How You Can Solve the Internal Linking Issue for New Blogs

Create content strategically that you can link to each other in the future.
After publishing new content, link the URL to already published related posts.
Use Do-Follow links in internal linking; otherwise, Google may consider it as spam.
Try to link at least one external site in each post, choosing a high domain authority site on a related topic. This gives a positive impression to Google.

For new bloggers, it’s a little hard to figure out how to create a subscribe button, but you can Google it or search on social media for how to do that.

If you have developers, you should ask them to add a “Subscribe Us” button.

Once you add it, visitors can subscribe, and they’ll be notified whenever you publish a new post via email.

10. Avoiding Interaction with Your Community Will Lose Traffic

Interacting with your community is important to get their feedback on what they like in your content and what they don’t, so you can improve further.

Understanding this will help you know what you need to improve and keep upgrading your content to grow your website.

How to Interact with Your Community

Once you create a subscribe button, you will get emails from your subscribers, and you can directly email them with a survey on how they are enjoying your content and how you can improve it.
You can ask them to comment if your content is useful or needs more information.
Create Instagram and YouTube polls to conduct surveys.
You can ask them to comment on how they are liking your content.

Lastly, it’s important to be patient and continuously work on resolving all your mistakes. Building a community takes time.

Always keep tracking your search console and Google Analytics to see how performance is growing, and figure out which posts are getting more views and engagement.

Analyze them and upgrade other posts in the same way.