Quality blog writing is essential for building a strong online presence. Blogs provide valuable information to readers and contribute to search engine optimization (SEO), enhancing your brand’s visibility in online searches.
However, not everyone has the skills or time to produce high-quality content consistently. The solution often lies in hiring a skilled blog writer to create engaging, well-researched articles aligned with your brand’s voice. Finding the right platform to hire a reliable and talented writer can be challenging, given the numerous available options. Below, we’ve outlined the top 10 sites to hire a blog writer, with detailed insights into their features, advantages, disadvantages, and pricing.
Read More: How to get an affordable freelance writer for startups?
Top 10 Sites to Hire a Blog Writer
Optimize your site SEO by hiring expert SEO writers who align with your vision and become great companions on your entrepreneurial journey. Here is the list:
1. WriterHire
Overview: If you’re looking for a platform tailored for hiring professional writers, WriterHire is an excellent choice. This site connects clients with experienced writers across various niches, ensuring your content stands out. The platform is designed to make the process seamless, with built-in collaboration tools and a focus on quality assurance.
Advantages:
- A rigorous vetting process guarantees quality
- Diverse talent pool covering multiple industries
- Intuitive platform for easy collaboration
Disadvantages:
- May not cater to ultra-low-budget projects
- Limited options for urgent, same-day delivery
Pricing: Competitive pricing tailored to different budgets.
| Feature | Details |
|---|---|
| Vetting Process | Rigorous |
| Writer Diversity | High |
| Best For | Quality niche-specific content |
Read More: How much do you need to hire a content writer?
2. Upwork
Overview: Upwork is one of the largest freelancing platforms, offering a wide range of talent, including blog writers. Its user-friendly interface allows you to filter candidates based on skills, experience, and rates. You can choose between hourly or fixed-price contracts, providing flexibility depending on your project’s scope.
Advantages:
- Extensive talent pool
- Built-in messaging and escrow system
- Flexible options for short-term or long-term projects
Disadvantages:
- Service fees can add up
- Variable quality among freelancers
Pricing: Free to post jobs; a percentage fee applies to payments.
| Feature | Details |
| Talent Pool | Extensive |
| Payment System | Secure escrow |
| Best For | Flexible hiring options |
Read More: How to credit content writers on your website?
3. Fiverr
Overview: Fiverr is known for its gig-based system, where freelancers showcase their services and pricing upfront. It’s a go-to for budget-conscious businesses. The platform is ideal for businesses that need quick, affordable solutions without a lengthy hiring process.
Advantages:
- Transparent gig pricing
- Quick hiring process
- Ideal for smaller or one-off projects
Disadvantages:
- May require extra vetting for quality
- Limited in-depth collaboration features
Pricing: Gigs start as low as $5, with prices increasing based on expertise.
| Feature | Details |
| Pricing | Starts at $5 |
| Hiring Speed | Fast |
| Best For | Budget-friendly projects |
4. Toptal
Overview: Toptal boasts an elite network of the top 3% of freelance professionals, including writers. It’s best for businesses that prioritize quality and are willing to invest. The platform’s meticulous vetting process ensures only the most qualified candidates are available.
Advantages:
- Access to top-tier talent
- Exceptional quality assurance
- Dedicated client support
Disadvantages:
- High pricing may deter smaller businesses
- Longer onboarding process for new clients
Pricing: Custom pricing based on project requirements.
| Feature | Details |
| Quality Level | Top 3% talent |
| Client Support | Dedicated |
| Best For | Premium-quality content |
5. Freelancer.com
Overview: Freelancer.com is a global platform that allows businesses to hire talent through bidding or contests, making it highly competitive. The platform’s milestone-based payment system ensures accountability and progress tracking.
Advantages:
- Competitive pricing through bidding
- Flexible hiring options, including contests
- Milestone-based secure payment system
Disadvantages:
- The bidding system may overwhelm new users
- Quality varies across freelancers
Pricing: Free to post jobs; fees apply to freelancer payments.
| Feature | Details |
| Hiring Options | Bidding and contests |
| Payment Security | Milestone-based |
| Best For | Competitive pricing |
6. Contently
Overview: Contently is designed for enterprises with large-scale content needs. It combines a network of vetted writers with project management tools. The platform offers analytics to measure the impact of your content, ensuring ROI.
Advantages:
- High-quality vetted writers
- Built-in content strategy tools
- Analytics for performance tracking
Disadvantages:
- High costs; not suitable for small businesses
- Limited availability for smaller projects
Pricing: Custom pricing based on content strategy needs.
| Feature | Details |
| Analytics | Performance tracking |
| Writer Quality | Vetted professionals |
| Best For | Enterprise-level content needs |
7. Guru
Overview: Guru’s flexibility in setting custom agreements makes it a popular choice for businesses that need tailored solutions. The platform offers collaborative tools that simplify project management.
Advantages:
- Customizable work agreements
- Collaborative tools for seamless project management
- Flexible payment options
Disadvantages:
- Smaller talent pool compared to larger platforms
- Interface can feel outdated
Pricing: Free to post jobs; transaction fees range from 2.5% to 10%.
| Feature | Details |
| Agreements | Customizable |
| Collaboration | Built-in tools |
| Best For | Tailored solutions |
8. Textbroker
Overview: Textbroker is perfect for businesses needing high-volume content quickly. Its pay-per-word model is straightforward and allows for transparent budgeting.
Advantages:
- Efficient for bulk orders
- Writers categorized by expertise levels
- Simple, user-friendly interface
Disadvantages:
- Limited options for highly creative projects
- Quality varies based on the selected level
Pricing: Pay-per-word pricing starts at 1.5 cents per word.
| Feature | Details |
| Bulk Content | Highly efficient |
| Pricing Model | Pay-per-word |
| Best For | High-volume content needs |
9. ProBlogger
Overview: ProBlogger’s job board focuses solely on blogging, attracting a dedicated pool of professional blog writers. It’s ideal for businesses seeking writers with proven blogging expertise.
Advantages:
- Specialized talent pool for blogging
- No commission on hiring
- High-quality applicants
Disadvantages:
- Posting fees may deter smaller businesses
- No built-in project management tools
Pricing: $70 for a 30-day job listing.
| Feature | Details |
| Talent Focus | Blogging professionals |
| Hiring Fees | Fixed, upfront |
| Best For | Dedicated blogging needs |
10. WriterAccess
Overview: WriterAccess uses AI tools to match clients with industry-specific writers, ensuring the perfect fit for your project. Its subscription-based model makes it ideal for businesses with ongoing content needs.
Advantages:
- AI-powered writer matching
- Comprehensive services, including strategy and translation
- Niche expertise across industries
Disadvantages:
- Subscription-based pricing may not suit one-time projects
- Limited availability for ad-hoc needs
Pricing: Membership starts at $39/month; pay-per-word pricing varies.
| Feature | Details |
| AI Matching | Available |
| Services | Comprehensive |
| Best For | Scaled content production |
Why You Need a Skilled Blog Writer as a Creative Entrepreneur
As a creative entrepreneur, your brand’s voice and visibility are crucial to your success. One of the most powerful ways to engage with your audience and increase your online presence is through high-quality blog content. But as busy entrepreneurs managing multiple responsibilities, it can be a challenge to consistently create content that is both engaging and aligned with your brand.
The Role of Blog Writing in SEO
Blog writing plays a pivotal role in boosting your website’s SEO and making your brand more visible on search engines. Each blog post is an opportunity to target specific keywords, optimize content for search engines, and ultimately rank higher on Google. Well-written blog posts not only help improve your website’s visibility but also drive organic traffic, making them an essential part of your marketing strategy.
Quality Over Quantity
It’s not just about writing frequently; it’s about writing well. As a creative entrepreneur, your blog needs to reflect your unique style, expertise, and the value you offer to your audience. High-quality blog posts can help build trust, establish authority, and keep your audience engaged. This is where a skilled blog writer comes in: they can turn your ideas into well-researched, engaging content that aligns with your brand voice.
Impact on Brand Image and Credibility
A blog is an extension of your brand. It’s a direct reflection of your business ethos, knowledge, and personality. Poorly written content can undermine your credibility and make potential customers question your expertise. On the other hand, professional blog writing enhances your reputation, shows that you care about quality, and ensures that every post is a true reflection of your brand’s unique message.
By outsourcing your blog writing to a talented professional, you free up time to focus on the creative aspects of your business, knowing that your content is in expert hands.
How to Choose the Right Platform for Your Blog Writing Needs
Alright, so now that we know where to find talented blog writers, let’s talk about how to choose the right platform for your needs. There are so many options, and each one has its own strengths. The key is to think about what you need and what you’re willing to invest. Let’s break it down together, shall we?
1. Budget Considerations: Finding Your Sweet Spot
Let’s face it – budget is always a factor, right? But the good news is, no matter what your budget is, there’s a platform that can work for you.
For those who are just getting started or need to stick to a tight budget, platforms like Fiverr are a lifesaver. On Fiverr, you can find writers offering budget-friendly gigs, often starting as low as $5. These writers are usually great for one-off blog posts or short-term projects.
However, if you’re willing to splurge a little for higher-quality work, platforms like Toptal will give you access to premium writers. Toptal vets its freelancers so rigorously that you’ll only be matched with the top 3% of talent – but you’ll pay for that level of expertise. So, if you want your blog to stand out and have top-tier content, Toptal might be worth the investment.
2. Expertise Level: Generalist vs. Specialist
Now, let’s talk about expertise. Do you need someone who can write about anything, or are you looking for a writer with industry-specific knowledge? This is where the platform really makes a difference.
If you need a generalist – someone who can write about a variety of topics and adapt to your brand voice – platforms like Upwork and Freelancer.com offer a broad range of writers with different skill sets. They’re perfect for entrepreneurs who need a little bit of everything, from blog posts to social media copy.
But if you’re in need of someone who’s a specialist – let’s say you need a blog writer who knows all the ins and outs of health and wellness, or technology – you’ll want to look at platforms like WriterAccess. These platforms have writers who are not just good at writing, but have a deep understanding of specific industries, ensuring that your content is not only well-written, but accurate and insightful.
3. Content Needs: Matching the Platform to Your Content Style
What kind of blog posts are you looking for? Long-form articles? Quick SEO-based posts? Technical content? Different platforms cater to different types of content.
If you’re aiming to produce SEO-driven posts that target specific keywords and drive organic traffic, platforms like WriterHire or Textbroker are great places to find writers who specialize in SEO-friendly content. These platforms focus on producing articles that rank on Google, making them perfect if boosting your search engine presence is a priority.
On the other hand, if you’re looking for long-form content that dives deep into topics and keeps readers engaged, Upwork and Toptal might be the way to go. These platforms connect you with experienced writers who can craft comprehensive blog posts that require research and creative storytelling.
4. Project Size: One-and-Done or Ongoing Content?
So, do you need a one-time blog post or are you looking for a long-term content partner? It’s important to choose a platform that fits the scale of your project.
If you’re working on a single blog post or a few articles here and there, Fiverr and Freelancer.com are solid choices. They let you post a job for a specific task, and you can quickly find someone to get the job done.
But if you’re thinking long-term and want a consistent content creator for ongoing blog posts, Guru or WriterAccess might be a better fit. These platforms offer a more flexible, long-term arrangement where you can build a lasting relationship with writers who understand your brand inside and out.
Key Factors to Consider When Hiring a Blog Writer
When it comes to hiring a blog writer, there’s more to it than just picking someone with a good writing style. You want to make sure that the person you choose aligns with your brand, understands SEO, and delivers high-quality work on time. Let’s explore the key factors you should keep in mind when hiring the perfect blog writer!
1. Understanding Brand Voice
Your blog writer is essentially the voice of your brand. That’s why it’s so important to ensure they match your brand’s tone and style. Whether your brand is casual and fun or professional and authoritative, your writer should speak in a way that resonates with your audience. Make sure to ask for writing samples or a trial task before hiring to ensure their voice aligns with your brand’s identity.
2. SEO and Keyword Optimization
If you want your blog posts to rank well on Google, SEO is key. When hiring a writer, check if they have experience in SEO and keyword optimization. Ask about their process for incorporating relevant keywords, using meta descriptions, and writing SEO-friendly headlines. A skilled blog writer should not only create great content but also optimize it for search engines, helping you improve your online visibility.
3. Quality Control and Deadlines
Quality matters, but so does punctuality. Be clear with your expectations about writing style, deadlines, and revision policies. Set up guidelines upfront and make sure to communicate what you want in terms of content structure, tone, and length. Don’t forget to discuss the number of revisions you’re comfortable with to ensure the final product meets your expectations.
4. Writer Portfolio and Samples
A writer’s portfolio can say a lot about their skill level. Ask for samples of their previous work to evaluate their writing style and whether it fits your needs. Look for relevant experience in your industry or niche, and pay attention to the writing quality, depth of research, and how well they convey the message. Good writers should have a strong portfolio that demonstrates versatility and expertise.
5. Escrow and Payment Security
Finally, make sure the platform you’re using offers escrow or secure payment systems. This ensures that the writer gets paid after delivering the work, and you’re protected if things don’t go as planned. Most reputable platforms, like Upwork and Fiverr, offer payment security to both clients and freelancers. It’s an important consideration to protect both parties and ensure a smooth transaction.
Common Questions About Hiring Blog Writers
Hiring a blog writer can be an exciting but tricky process, and you probably have some questions. Don’t worry, we’ve got you covered! Here are some common questions that entrepreneurs like you often have when hiring freelance blog writers:
What is the average cost of hiring a blog writer?
The cost can vary depending on the platform and the writer’s experience. On platforms like Fiverr, you might find blog posts starting at $5, but for higher-quality SEO posts or technical articles, you could pay upwards of $100 or more per post. The key is finding a balance between budget and quality. High-end platforms like Toptal may charge more, but you’re getting premium content in return.
Is it safe to hire a freelance blog writer online?
Yes, it’s generally safe as long as you use reputable platforms that offer escrow payment systems and have vetting processes for their writers. Always read reviews, check samples, and start with smaller projects to test the waters before committing to larger assignments.
How do I know if a freelance writer fits my brand voice?
Before hiring, ask the writer for writing samples or a short trial task. You can also provide them with specific examples of your brand’s tone and style to see if they can match it. A good writer will be able to adjust their voice to fit your brand, whether you need a casual, conversational tone or something more formal and professional.
Can I hire multiple writers for different content types?
Absolutely! Many platforms let you hire multiple writers for various content types. For example, you could hire one writer for SEO blog posts, another for technical writing, and yet another for creative content like storytelling or long-form articles. Just make sure to manage each writer effectively and provide clear instructions.
How do I manage deadlines and quality control with freelance writers?
Set clear expectations for deadlines and quality standards from the start. Communicate your needs upfront and be specific about revisions and feedback. Many platforms have built-in tools for managing projects, so you can stay on top of your deadlines and track progress easily.
The Benefits of Outsourcing Blog Writing
So, why should you outsource blog writing instead of doing it yourself? Well, the benefits are pretty clear, especially for creative entrepreneurs who are juggling multiple tasks.
1. Time-Saving
As a busy entrepreneur, you don’t have endless hours to write blog posts. Outsourcing this task allows you to focus on what matters – like growing your business, brainstorming new ideas, or connecting with clients. You’ll have more time to dedicate to strategy and innovation, while your writer takes care of the content.
2. Quality Content
Hiring professional blog writers means you’re not just getting words on a page. You’re getting well-researched, engaging content that can help build your authority online. A professional writer knows how to create content that captures attention and keeps readers engaged, while also maintaining high standards for quality.
3. SEO and Rankings
Great blog writing doesn’t just look good – it also works hard for you. Writers who specialize in SEO know how to optimize content to help you rank higher on Google. By regularly posting high-quality, optimized content, you’ll increase your chances of driving organic traffic to your site and improving your SEO ranking.
How to Build Long-Term Relationships with Your Writers
Once you’ve found the perfect writer, it’s time to build a lasting relationship. Consistency and trust are key to making your collaboration smooth and successful over time. Here’s how you can do it!
1. Maintaining Professional Relationships
The key to long-term success is trust. Be professional, and treat your writers like valued partners. Give them the freedom to express their creativity, and be open to their feedback. Building a mutual relationship of respect will result in better collaboration.
2. Communication Tips
Clear communication is everything. Whether you’re giving feedback, setting deadlines, or discussing ideas, make sure your instructions are easy to follow. Regular communication helps ensure that both you and your writer are on the same page, avoiding unnecessary confusion or delays.
3. Incentives for Writers
A little positive reinforcement goes a long way! If a writer goes above and beyond, consider leaving them a positive review or offering a tip. This can encourage writers to continue delivering high-quality work and build a strong, long-term relationship with them.
Conclusion
Hiring skilled blog writers isn’t just about filling space on your website – it’s about creating content that drives traffic, engages readers, and builds your brand. By outsourcing your blog writing to the right platforms and writers, you can take your content to the next level and free up more time to focus on growing your business.
So, why wait? Start exploring these platforms today, find the right blog writer for your needs, and watch your content soar!