Every SEO expert understands the importance of focusing on a business’s purpose. This focus distinguishes an expert content writer from a typical one. They know how to craft content that drives business success. I cover key tips in this discussion to help content writing agencies or individual writers attract more clients. I’ll address common mistakes content writers make, how to prepare an effective strategy, identify the target audience, and, most importantly, strategically place call-to-action buttons.
A report published on worldwide content marketing investment (August 21, 2024) shows that the world’s leading digital marketing leaders have begun investing more heavily in content, highlighting the powerful role content plays in driving business growth. Businesses are rapidly increasing their investment in this area.
Now is the perfect time to enter content marketing before it’s too late, as 45% of organizations are still planning to invest in content marketing, while the rest are already doing so. Content marketing isn’t limited to content writing; it also includes video marketing, social media content marketing, and other forms of content-driven promotion.
However, in this discussion, I focus solely on web content writing strategies to secure more client deals.
When I consult with businesses or SEO experts on writing posts that generate the maximum number of clients and audit their content, I often notice some common mistakes. Understanding these mistakes is crucial to avoiding them in your own content as well.
Two Main Content Writing Mistakes That Result In Fewer Clients:
Here are two key mistakes that writers often make.
Lack of knowledge on Which Content will Attract your Potential Audience:
Identifying your client’s target audience is the most important step. Many content writers focus on generating traffic rather than attracting quality traffic, which leads to a low conversion rate. Even if some writers are aware of their target audience, they may still be uncertain about how to appeal to them effectively.
Examples of content ideas that attract potential customers:
For example, if your client owns a candle-making machine shop and you’re writing content on ‘What are the healthiest candles to burn in your house?’ That type of traffic is unlikely to buy machines.
Instead, focus on the pain points of candle machine owners and create content addressing how your machines can solve their problems. This approach will attract existing machine owners. Alternatively, you could write about ‘Key factors to consider before purchasing candle-making equipment.’ Creating content that addresses the needs of potential customers will significantly increase conversion rates.
Lack of Knowledge of Audience Parameters to Target:
All SEO experts emphasize the importance of understanding the detailed parameters of the potential audience, such as demographics, interests, behavior, and geography. However, beginners often overlook the significance of analyzing these factors.
Example of how knowing all audience parameters helps increase conversion rates:
If you provide SEO blog writing or SEO copywriting services for a company offering a study app for kids, it’s essential to understand that the target audience isn’t the kids. Instead, their parents are the decision-makers who choose what is best for their children. These parents are typically middle-aged and actively involved in their children’s education.
By understanding their needs and pain points, you can craft content that persuades them that this app will solve their problems. It also helps you create urgency more effectively.
Content Writing Strategy to Get Maximum Clients:
Before you start writing, it’s crucial to ask your client about their ultimate goal and what they want to achieve with the content. Are they aiming to boost sales, build brand awareness, or attract traffic that will gradually convert into loyal customers over the long term? Understanding these objectives is key to creating content that effectively meets their needs.
When I ask clients about the main purpose of their content, many of them don’t have a clear answer. This lack of clarity is one of the primary reasons many content writers struggle to create high-quality content that fulfills the client’s goals.
In this discussion, I’ve covered all the key points to keep in mind when writing content. This strategy has proven effective for my clients, helping them grow their businesses with 5x more organic customers.
Understand Your Client’s Main Purpose for Creating Content:
Start by clarifying what your client wants to achieve through the content. What products or services are they aiming to sell? What challenges are they facing? Have they considered how content can solve these problems? What message do they want to convey to users? All of these points should be clear before you begin writing content for your client.
Know Who The Target Audience Is:
Content writing is a powerful tool for attracting organic clients, and an SEO expert is an asset that helps achieve that goal. If you’re struggling to generate enough conversions for your client, having a clear understanding of these questions will help you become more effective. Ask your client:
- What is the main objective of the content?
- What goal do they want to achieve with the post?
- What are their strengths that should be highlighted to convince users?
- Why is their service better than others?
- What pain points are they solving?
Once you’ve gathered the answers to these questions, you can strategically write engaging content that maximizes the conversion rate or builds a high-quality, targeted audience base.
Know The Industry And Do Market Research By Yourself:
67% of global content leaders prefer Facebook for content sharing and generating organic traffic. Meta’s platform remains the most popular for both organic and paid traffic. Understanding your audience’s pain points, needs, preferred products, trending products, and the reasons behind these trends, as well as gaining deep knowledge of the industry, will help you create user-friendly and effective SEO blogs or SEO copywriting.
When conducting market research, identify which company is on top in the same field and understand the reason behind their success. Read survey reports in the same niche to discover what customers are saying. Research if there are any market gaps that your client’s company can take advantage of. Analyze competitors: what they are doing and how they are convincing customers. Look at competitors’ web content, including their tone and writing style, and get a deep knowledge of the guidelines and regulations in your client’s industry. Reading customer reviews is also essential, as it helps you analyze how many customers exhibit quick purchasing behavior versus those who convert slowly. Understanding what type of language customers prefer—whether they like simple, easy-to-understand language or more complex, technical language—is crucial. Ask yourself, if you were a customer, what would you want from the content to feel convinced?
This information will help you write informative content with realistic and achievable goals. As you gather more knowledge, you’ll notice that your content’s accuracy improves, eventually establishing authority in the field.
Optimize SEO To Rank On Search Engines:
Search engine optimization (SEO) is crucial for content writing. An SEO expert can create excellent content because they understand how vital SEO is for a website’s success. SEO helps a website rank to become more visible in search engine results. Knowing the following points in detail will help you write a blog like an SEO expert.
Why SEO is Important for Business:
- SEO increases visibility
- SEO Improve content quality
- It ensures content follows Google’s or other search engines’ guidelines, increasing the chances of appearing in search results.
- It speeds up indexing.
- SEO drives more traffic, which leads to a higher conversion rate for your client.
How to Write SEO-Friendly Content:
To maximize conversion rates and improve website ranking, you need to write SEO-friendly content. The main elements of SEO are:
- Keyword research: This is the most important part of SEO.
- Headings and titles: They should be well-researched. Knowing keyword competition and difficulty helps in choosing the right topics.
- Meta descriptions: Learn to write effective meta descriptions to boost click-through rates.
- Internal links: These play a significant role in increasing engagement.
- Alt text: Writing quality alt text helps images rank in image search results.
These factors are key metrics for ranking a website and attracting targeted traffic. By keeping them in mind while creating content, you can generate more leads and conversions for your clients. Many content writers struggle to generate leads due to a lack of SEO knowledge.
Know How to Make a Brand Image Through Content Writing –
A website reflects a company’s brand image, so the content should clearly demonstrate the brand’s reputation. Include elements such as customer satisfaction, past services, and success rates in your writing. Well-researched content helps distinguish a standard website from a credible and authoritative one. Your writing style and accompanying visuals should be consistent and effectively portray your client’s brand image.
For example -If your client has a fashion brand, the content should feature trendy product designs and models, with a formal tone that resonates with fashion enthusiasts. On the other hand, if your client runs a casual T-shirt brand with cool attitude quotes, the writing should be more informal, friendly, and sometimes humorous—perhaps inspired by Hollywood quotes—to attract potential customers.
Reuse Content on Different Platforms:
Content writing isn’t confined to a single platform. According to a survey by Valentina Dencheva, 69% of people prefer investing in video content for company growth, as YouTube influencer marketing becomes increasingly popular. You can repurpose your unique blog posts for other social media platforms or vice versa. For example, you can ask your client to convert high-quality social media video posts (from Instagram or YouTube) into blog posts. This is an efficient way to reuse and quickly create new content.
Ways to Repurpose Content:
- Use the client’s best YouTube videos to create blog posts.
- Convert podcasts into blog posts.
- Transform blog posts into social media content.
- Share blog posts on Instagram.
- Reuse podcasts in newsletters.
- 62% of market leaders prefer to share content on Pinterest for organic traffic. Create infographic images from blog post highlights to share on Pinterest or other image-based platforms.
Additionally, if your clients publish e-books, consider converting blog posts into e-books as well.
Each platform has its own algorithm, guidelines, and policies, so keep these in mind when repurposing content. For social media, ensure content is catchy and engaging enough to retain users’ attention. Conversely, e-books should be detailed and well-explained on each topic.
Reusing content is an effective strategy when you need to produce a large amount of content in a short time and it helps accelerate growth on social media platforms.
If you lack clear insights into your content’s performance, you’re not alone. 61% of people have only an average understanding of their content’s performance, while 13% need clearer insights. Start tracking how and where your content performs best to focus more on those areas and improve your conversion rates. These are essential considerations for content writing to help your clients succeed.