Searching for something on Google hierarchically organizes the results based on which is most relevant to users. Google always aims to provide the best possible results for searchers. SEO is about convincing Google that your website’s article is the best result among all related content available on the internet.

For a newly created website, it is challenging to rank on Google. The SEO- optimized content writing strategy for a new website should differ from that of an established website already receiving good traffic. Here are the best practices to make your WordPress website SEO-friendly, with high-quality content:

Decide Content Topic for Your WordPress Website – Target Audience Analysis

Before you begin writing or selecting a topic, it’s essential to determine your target audience. Think about what you want to achieve with your site and what type of visitors you want to attract. Having a clear concept is the most important step in creating SEO-friendly content. Ask yourself these key questions:

What do you want to achieve from the website?

For example, are you creating a website to maximize traffic and earn revenue from ads, promote a brand, sell a product, or build an affiliate website?

What Will Your Targeted Customers Be Searching for Related to Your Content Niche?

For example, if you sell high-ticket online video editing professional courses but write content on how to edit videos using a mobile phone, the visitors attracted by this post won’t be your potential customers. This post will attract traffic from users who want to edit videos on their phones, making a professional video editing course irrelevant to them. Therefore, figuring out which post topics will attract your targeted customers, not just traffic, is crucial for better conversion.

Decide Which Type of Post You Want to Create

If a new website wants to rank its posts, it’s important to understand the different types of keyword search intent and their advantages and disadvantages. Knowing these will help you decide which search intent to focus on when writing. Here are some of the different types of keywords based on search intent.

Informational keyword-targeted content:

This type of content is written to provide information and educate people. These searches often begin with “How to” or “What is.” The advantage of targeting these keywords is that they are generally low-competition, making them a good starting point for a new website to rank.

Navigational intent SEO-friendly content :

Navigational keywords are those that people use to search for a website by entering its name in a search engine, such as “YouTube” or “Amazon Prime.” If you target these types of keywords, your post could appear in search results when people search for well-known brands. For example, if you have a restaurant or food service-related website and write a post about popular brands, this can help attract traffic from users with similar interests.

Write SEO Friendly Content for a Website on commercial search intent:

When a user wants to buy a product and is searching for how to purchase it or which company provides the best one, this is referred to as a commercial keyword. The advantage of targeting these keywords is attracting users who want to expand their money and are ready to purchase something. This traffic can significantly boost sales on your website. However, remember that these are generally high-competition keywords, and it will be challenging for a new website to rank for them.

Transactional intent post for website:

Transactional keywords are used by users who have decided to buy something and are directly searching for the product to purchase it immediately. Terms like “How to order” and “Should I purchase” are examples of transactional keywords. These are always highly competitive, and for a new website, it will be very difficult to rank them.

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Find What People Are Searching for in Your Website-Related Topic:

Once you’ve decided on the type of visitors you want to attract, the next step is to search for relevant topics. For a newly created website, it’s better to create posts on low-competition keywords. Look for topics that people are searching for online but have very few results written about them. These types of keywords will help your pages rank faster.

There are several ways to search for keywords related to your chosen topic:

Find Keywords Using the Google Search Tab:

This is the easiest way to find relevant keywords that people are searching for. Simply enter the topic you’ve chosen, and Google will automatically suggest related keywords.

There are other ways to find topics as well. After searching for your topic, scroll to the bottom of the search results page, and you’ll see additional suggestions. This method can quickly provide keyword ideas to write about.

Use Keyword Research Tools to Choose a Keyword for your content:

There are many tools available that show how many people search for a keyword monthly. These tools also provide information on parameters such as keyword competition, search intent, and more. For new websites, always choose low-competition keywords with mid to high search volumes to rank better on search engines.

Here are some of the best keyword research tools you can use to write SEO-friendly content for a website:

Answer The Public to find the best content idea for your website:

For analyzing long-tail keywords, this is one of the best tools for beginners. It shows what people are searching for online. This tool is simple yet highly effective in helping you decide which topics to write about. It also provides related topics to inspire content ideas and displays parameters such as search volume and popularity. Answer The Public is free with limited features. And free version limits the number of keyword searches per day.

Ahrefs tool to write SEO-optimized content

Ahrefs is a highly popular tool that offers a keyword explorer and is preferred by many large companies. It provides data on keyword volume (how many people are searching it per month), keyword difficulty (KD), and many more. It shows how hard it is to rank for a particular keyword. You can research keywords on various search engines, such as Google, Bing, or other platforms. It also allows you to analyze keyword performance by country. To optimize your strategy, choose keywords with low difficulty and mid to high search volumes. However, the free version offers some limited features to use.

Semrush keyword research tool

Semrush offers a “Keyword Magic Tool” that provides many matrices for the keywords. It provides numerous parameters, such as search intent, search volume (how many searches a keyword gets per month), trends (showing how keyword searches increase or decrease over time), keyword difficulty, and the number of results already on the search engine. Although the free version has some limitations—such as only 10 keyword searches per day—it still provides valuable analysis for keyword research.

Decide the Word Limit to Write SEO-optimized content:

It’s important to set a word limit before writing a post. Most SEO specialists recommend keeping blog posts between 1,500 to 2,500 words. You can write longer posts but always remember not to write just to rank on Google. Focus on making the content user-friendly and engaging for your audience.

Here are some tips for deciding the word limit for your blog:

• Set an Introduction Word Limit: Determine how long your introduction should be.
• Make a List of Headlines: Plan how many headlines you are going to use.
• Decide on the Topics for Each Headline: Outline the topics you’ll cover under each headline.
• Estimate Word Count for Each Section: Plan how many words each section will cover. You can always exceed this if needed while writing.

Use proper Structure to improve readability

Content should be easy to read. To write SEO-friendly content for a website, you should use proper heading and subheading structure (h1 should be used once, h2,h3, and h4 could be used many times in a post). Use a clean font for a better user experience. Use some internal links so that users can visit other pages, too. This helps increase user engagement.

Here are some important tips for writing content in a proper structure:

• Use images that help to increase user experiance
• Use proper alt text for images, that helps to rank it on image searches
• Add inbound links ( links that redirect users to your other related posts) for a better engagement rate.
• Use quotes, lists, and numerical lists in the post.
• If possible can short videos.

Other Important Metrics for Writing SEO-Friendly Articles for a Website

Content SEO depends on several technical factors. Understanding these technical aspects is crucial to helping your pages rank on Google searches.

A survey conducted among nearly 3,890 SEO experts revealed that creating SEO-friendly content with a marketing strategy for a website is the most challenging task. When website owners struggle to create such content, our content writing team steps in to assist them. We help websites create content with a marketing focus that attracts targeted customers.

Only 13-14% of them said that technical SEO is more difficult. This highlights the importance of having a content writer for your website if you feel you’re not equipped to handle it yourself.

Avoid Keyword Stuffing:

They should be placed naturally, and it is crucial to avoid keyword stuffing. Overusing keywords just to improve ranking can harm your website’s SEO. Instead of improving rankings, keyword stuffing will negatively affect your post’s position. Focus on creating user-friendly content that provides value to those searching for information on the topic.

Update Old Posts and Keep Content Up to Date:

Always aim to update old posts and ensure they remain relevant and current. Search engines prioritize up-to-date content when promoting results to users.

Reduce Image Sizes:

Always use a compressed image in your post. small image file is highly effective in increasing page loading speed. Page loading Speed is a crucial factor of SEO.

Use SEO-Optimized URLs for Posts:

Edit the post URLs to include a keyword that accurately describes your post topic. Avoid using URLs that are irrelevant to the content of your post, as this can harm your post’s ranking.

All these points are crucial to writing SEO-friendly content for a website.

Do You Need to Install a Plugin to Write SEO-Friendly Content for Your WordPress Website?

If you are a new content writer or just starting your WordPress website journey, it’s recommended to install an SEO plugin. It will help you quickly check if all the SEO parameters are correctly implemented in your post.

Can You Write SEO-Friendly Content Without Installing Any WordPress Plugin?

Yes, you can write SEO-friendly content without installing a plugin. However, you need to be familiar with all the parameters required to write search engine-optimized content. For expert writers, it may be easier to do this without a tool, but for new content writers, it can be challenging to manually audit content for SEO-friendliness. You must know how to naturally incorporate the main keyword into your blog title, description, headings, and throughout the post to create SEO-friendly content for a website.